Empowering Colorado’s Community Colleges with AI-Driven Marketing | WO – WOW FACTOR AI- Global AI Marketing Agency

Colorado Community College Sysytem

The Colorado Community College System (CCCS) stands as the largest and most dynamic higher education system in the state, serving as a pillar of opportunity for nearly 144,000 students each year. With 13 colleges spread across Colorado, CCCS empowers students to pursue their academic and career goals through a wide range of innovative programs, exceptional faculty, and affordable education. As a vital force in the state's workforce development, CCCS continues to shape the future by providing accessible, high-quality education that transforms lives and strengthens communities..

Designed and developed the “Follow Me” marketing campaign which was the single most effective enrollment campaign in the history of the Colorado Community College System; the states largest institution of higher education, serving more than 115,000 students at 13 community colleges state-wide. The campaign included development of a strategic marketing plan, radio, direct mail, bus advertising, new Web site, online advertising, posters and marketing collateral.

RESULTS: The marketing campaign along with the efforts of the college’s marketing directors increased enrollment by 38%, equivalent to a $109 million enrollment revenue increase. The total number of visitors to their website, including unique visitors increased from 341 visits to 10,745 daily visits within 4 months.

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Colorado Community College Sysytem

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